The Cedrunomist

  The Economics of Looking Busy What Is Actually Happening There is a small industry that has quietly grown around remote work, devices and software that simulate keyboard activity and mouse movement to make employees appear online. Workers buy mouse jigglers and keyboard jammers, tools that do nothing productive but keep the activity light green and the monitoring software happy. This as an incentive story is of great interest to Cedrunomist. The Wrong Metric Problem Freakonomics made this point memorably. When Chicago school teachers were evaluated on student test scores, some teachers simply cheated, feeding answers to students before exams. The incentive was right, but the metric measured was incorrect, what should have been measured, actual learning, was ignored. Corporate keyboard monitoring is the same mistake in a different office. Once employees know they are judged on activity, they optimise for activity. A century ago, office clerks shuffled paper to look busy; today’s w...

Executive Summary Luxury consumption is gradually moving away from obvious displays of wealth toward more subtle and understated choices, as the widespread availability of logos through entry level products, resale platforms, and counterfeits has reduced their ability to signal exclusivity, making what was once rare feel far more common. For investors, this change matters because it influences how much brands can charge, how distinctive their brand remains, and how sustainable their long term returns on capital are. When Visibility Loses Power Luxury brands have traditionally depended on easily recognisable symbols. A Louis Vuitton bag with its monogram or a Gucci product with a visible logo clearly signalled price and status, and this worked well because not many people owned them. Over time, these brands expanded their reach. They introduced smaller leather goods, sneakers, and other licensed products, which made their logos accessible to a much larger group of consumers. On top of t...

  Executive Summary Financial markets often appear to absorb shocks that dominate headlines without leaving a lasting impact on long-term returns. Investors tend to place significant importance on geopolitical crises, policy debates, and short-term disruptions. Yet over time, many such events seem to fade in importance, though the reasons are not always easy to see when they are occurring. What appears to matter more are occasional, structural shifts in the global economy. The art, it seems, is in learning to tell the two apart.​​​​​​​​​​​​​​​​ The Persistent Overreaction Cycle Markets are frequently described as forward-looking and rational, but investor behaviour can suggest otherwise. Each cycle brings a new set of anxieties that feel existential in the moment. For Indian investors, the rupee crisis of 1991, the Kargil conflict, demonetisation in 2016, and the Covid crash of March 2020 all triggered periods of genuine panic, yet those who remained invested often fared better. Pa...